In This Issue:Communications & Innovation
Grassroots Politics on Steroids
One Easy Way to Waste Money
Internet & Technology
Why Avril Lavigne is Bad for Business
When Your Website Unravels
Wireless for the Clueless
Marketing
The Importance of Integrated Branding
Leadership & Careers
The Art of Sucking Up
The Power of Listening
Grassroots Politics on Steroids
The recent US elections revolutionized digital communications... the effective use of the 'net for communications, GOTV and other campaign tasks' = grass roots politics on steroids...
Slate Magazine - Read the Complete Article
One Easy Way to Waste Money
There are many ways to waste money, and lots of people willing to help you out! One sure-fire way is to be apathetic, half hearted or tight fisted with your companies web/interactive planning and development. Five easy steps for digital communications development that will save your company money, time and resources, instead of wasting it.
Somnia Communications - Read the Complete Article
Why Avril Lavigne is Bad for Business... and Other Computer Security Advice
Just when you thought Canadian pop-punk princess Avril Lavigne couldn't get any more exposure, a dangerous computer virus is spreading the name of the five-time Grammy nominee. The malicious file typically comes in an e-mail carrying the subject line "FW: Avril Lavigne--CHART ATTACK!"...
Profit Guide Magazine - Read the Complete Article
When Your Website Unravels
Most companies take their Internet presence for granted. That kind of thinking leads to an 11 per cent success rate in online forms, according to a panel of experts. They share what works and what can cost you customers.
ITBusiness.ca - Read the Complete Article
Wireless for the Clueless
Wireless, we keep being told, is the wave of the future. It's the next big thing. The problem is that most of us are still hopelessly clueless about wireless. But it's time for a change: Even the most technophobic among us need to learn a thing or two about wireless networking.
Fast Company - Read the Complete Article
The Importance of Integrated Branding
For many organizations, marketing and sales are often after-thoughts; given whatever attention is left over at the end of all the "real work". Too often, this means that instead of a tightly integrated messaging strategy, an organization's marketing and promotional activities are disheveled and inefficient. Here is the short course on tightening up your organizations image and messaging.
Somnia Communications - Read the Complete Article
The Fine Art of Sucking Up
You know the tactics: Take copious notes whenever the boss opens his or her mouth, volunteer for office grunt work, e-mail managers in the wee hours to prove your tireless industry, fawn without mercy at every opportunity. Colleagues may roll their eyes and marvel that the boss can't see the obvious manipulation, but forget them. It works.
Business 2.0 - Read the Complete Article
The Power of Listening
How does an old-line manufacturer in a stagnant industry manage to grow 25% a year for 10 years? By taking its employees seriously.
Inc.com - Read the Complete Article
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April 2003, Issue 6.0
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