Usability testing involves identifying how target groups use an interactive tool in order to maximize their experience. Usability is an essential part of the planning, production and testing of every Somnia development project. It can also be applied to existing tools for redesign or decision making purposes.

Effective application of usability helps maximize user-experience by focusing on what end users need to find and enabling them to navigate in an easy and convenient way. Often how an organization feels is the best way to organize information, or structure navigation is not how their clientele/target users intuitively think. A business can be so close to their product or message, and intimately familiar with it, that the point of view of a customer can be lost. Somnia can bring objectivity to this obstacle. The number one reason that many information technology projects fail is because of a lack of end user involvement.

Our user-experience evaluation services typically include the following aspects:

• Qualitative Evaluation - initial analysis of systems, goals, information architecture
• User Evaluation - strategic, customer-focused usability tests
• Competitive Analysis - evaluating the competition's strengths and weaknesses in user-experience
• Strategic Advising - assisting development team to create a user-centered strategy
• Prototyping - working with design team to determine user-experience optimized design concepts