Just as vital as professional quality web design and internet development services, effective digital marketing is key to promoting your business. Information technology can be an effective way to communicate with your audiences, market your organization and promote your products. In Edmonton, Alberta, Canada, and throughout the world, the internet is a tremendous marketing channel. Our digital marketing services include:

• E-mail marketing / eNewsletters
• Digital facility promotions
• Search engine optimization
• Other

E-mail marketing / newsletters:

E-mail programs and email marketing can be implemented through a template design, dynamic content and user managed database functions.

Examples:

• Economic Development Bi-Monthly eNewsletter (Oct 2003 Publication)
• Edmonton Airports Authority press release
• Rob Merrifield, MP - Gov't of Canada eNewsletter
• Somnia In.flow Business Insight eNewsletter
• Banff Venture Forum updates
• Technology for Success updates
• Infotech Alberta press releases

With all e-mail marketing and similar activities, we uphold the highest standards of business ethics and respect. Clients are required to provide accurate email lists where all recipients have opted in, and/or requested information. Unsubscribe features are mandatory as well as automated to ensure the recipient of the e-mail is the decision maker on whether or not they receive future emails. For more information, read our privacy policy.

Digital facility promotions:
Promoting your facility through digital tools

How can an organization effectively promote their facility to a geographically distant target market? Particularly for unique venues, the challenge of communicating the capabilities and features of a facility is key to generating revenue for that facility. How can an organization let potential customers, investors or other stakeholder know how an event will feel when it takes place at their venue? How can the exciting ambience of a facility; the sights, sounds and experiences, be effectively communicated in a static promotional piece?

Our innovative solution to this marketing challenge is Immersion, a digital facility promotional tool. A realistic tour of a location, facility, event or other physical location is created and can be viewed online. An Immersion tour can integrate pictures, video and audio clips, text information and interactive segments to present the capabilities and features of the facility. This technology allows all target stakeholders to have an accurate look into a virtual world, all through the use of a mouse.

• Vancouver Aquarium Immersion
• Edmonton Francis Winspear Centre Immersion

Search engine optimization:

The web, along with the rest of the world, is becoming cluttered with massive amounts of information all trying to grab our attention. Therefore, there is a high demand from clients to have their information easily found by potential customers.

In order to attract more people to a client's site we implement strategies for increasing search engine ranking. Most people search the web by keyword, for example, by the product or service they are looking for. What this means for our clients is that their site may rank in a more favourable position when particular terms are searched. Some of the practices we will incorporate into optimizing your site for search engines are: developing an accessible site for multiple platforms & browsers, researching high ranking keywords, keyword placement, content writing, click popularity, link popularity, site design analysis, search engine submissions as well as meta descriptions and tags.

Other:

We also work with clients to develop other digital marketing pieces they may have seen, or have dreamt up. Examples include:

• CD-ROM / Electronic Business Cards
• Powerpoint presentations
• Interactive web modules
• and more...