Our Blog
Speed matters - How well your website performs weighs in on search rankings.
Website performance now weighs in on search engine results. But there is a lot more to it than that...Your brand perception for example.
If you are a website owner, webmaster or a web author you likely have, or will spend a significant amount of time, money and energy on your website. Exhaustive amounts of time are spent making it look great, writing catchy content and pulling your hair out trying to make it search engine friendly. But very little thought is often put into the issue of performance and what's going on under the hood. Unless the site is painfully slow or otherwise difficult to use it’s likely that you really don't care.
But you should.
read article
Social Media and Search Engine Rankings
Google and Bing Confirm that Twitter/Facebook Influence Search Engine Ranking
(Hat Tip to
Michael Warf for finding this article.)
Recently, both Bing and Google have
confirmed that links shared through social media such as Facebook and Twitter have a direct impact on search engine result rankings. Here are some of the highlights of what has now been confirmed, and why you need to care.
When deciding how to rank a social media link, Bing and Google look at the "social authority" of the person who is posting. This means: how many follow the and how many people they in turn follow. This adds to the value of a link in both search engines, but especially on
Bing Social.
read article
Crash Course on Twitter
What you need to know to get up and Tweeting
Crash Guide to Social Media: Twitter Edition
Over the past year and a half, I have gone from a Twitter-skeptic to a Tweet-believer, but with several caveats. Used properly, Twitter is a powerful two-way communication tool, especially for individuals and organizations that already have something to say.
I’m not sold on it as a method of discussing the mundane aspects of life. But for your strategic message, or as a way to generate discussion, Twitter is the tops! Of course it also helps that recently
Google and Bing confirmed that social media, such as Twitter, has a direct impact on their search engine results.
So what do you need to know to get up and Tweeting? Here is my crash course to getting the most out Twitter (according to me.)
read article
Our Development Process | Part 4 - Launch!
Show time! This exciting step requires a well planned process to go smoothly.
This is the final part of our explanation of our typical development process. In part 1 we discussed
the planning process.
In part two, we looked at the
build phase.
In part three we covered
testing. Finally, at this point of the process, we are ready to go live.
read article
Our Development Process | Part 3 - Testing and Pre-Launch
Testing and Pre-Launch
This is part 3 of our explaination of our typical development process. In part 1 we discussed
the planning process. In part two, we looked at the
build phase.
Today I will discuss some of the details involved in Step 3 - Testing & Pre-Launch.
read article
Our Development Process | Part 2 - Development
The build phase is a painless process, especially for you - the client - because of how much was planned ahead of time.
Recently we examined the beginning of our development process in
Part 1: Opening the "Black Box" - our web development process explained.
Today we're going to continue with Step 2 – Development.
In this stage, unfortunately the process is quite mysterious. Although we'd like to be able to explain it more clearly, this stage is the nitty gritty, full of programming markup language, Photoshop work and other gory details. This is where the development team of programmers and designers take the planning documents and implement them.
read article
Our Development Process | Part 1 - Planning
Opening the "Black Box" - our web development process explained
We understand that the process of designing and developing websites and online applications can seem very mysterious to those who don't do it for a living. In our
Approach section, we give a quick summary of what you can expect when you engage our services.
I thought I would take a moment here to provide a bit more detail about what you can expect when you work with us on a typical web development project.
In future updates we'll cover the next steps that come after this, but today we're going to focus on Step 1 – Planning & Requirements Analysis.
Our approach to each project is to combine our expertise with our clients’, working closely with them on all decision points, while also not burdening our clients with cumbersome tasks. At every step, Somnia works closely with the Client and does not move past key decision points without Client go-ahead.
read article